{"id":4856,"date":"2021-09-21T09:41:10","date_gmt":"2021-09-21T07:41:10","guid":{"rendered":"https:\/\/doorvriendschapsterker.nl\/?p=4856"},"modified":"2021-09-21T09:49:19","modified_gmt":"2021-09-21T07:49:19","slug":"zo-communiceer-je-inclusief","status":"publish","type":"post","link":"https:\/\/doorvriendschapsterker.nl\/?p=4856","title":{"rendered":"Z\u00f3 communiceer je inclusief"},"content":{"rendered":"

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Een diverse werkvloer en inclusieve communicatie zijn van groot belang voor een beter gerepresenteerde wereld. Iedereen mag er zijn, op zijn\/haar\/hen eigen manier, en het is belangrijk voor het zelfbeeld van veel mensen dat iedereen zich gerepresenteerd voelt. Wij zetten, als\u00a0communicatiebureau wat\u00a0een inclusieve wereld nastreeft, een aantal\u00a0tips\u00a0op een rijtje.\u00a0<\/span><\/p>\n

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Deze\u00a0whitepaper\u00a0is deel\u00a07\u00a0van de serie \u2018BBK\u2019s\u00a0betere wereld\u2019. In deze\u00a08-delige\u00a0serie informeert en activeert communicatiebureau BBK\/Door Vriendschap Sterker je om je organisatie beter voor de wereld te maken.<\/em>\u00a0<\/p>\n

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<\/span>Diversiteit in beeld
<\/span><\/h1>\n

Gelukkig wordt het steeds normaler om mensen van verschillende etniciteiten te representeren in communicatie-uitingen. Houd de volgende richtlijnen in gedachte wanneer je jouw uitingen zo representatief mogelijk wil maken:<\/p>\n

    \n
  1. Probeer in communicatie-uitingen de standaard van stereotypen en hokjesdenken te vermijden. Wanneer je wel een stereotypering gebruikt, zorg dat deze niet belachelijk wordt gemaakt of ondergeschikt is aan een wit persoon.<\/li>\n
  2. Leer meer over de unieke doelgroepen en hun cultuur. Verdiep je in de ervaringen van de doelgroep en onderzoek waar zij zich mee kunnen identificeren, ongeacht hun ras, gender of leeftijd.<\/li>\n
  3. Benadruk echte verhalen in de uitingen. Verzin dus geen achtergrondverhaal of ervaring, maar ga na bij je doelgroep welke verhalen er zijn en haal deze op.<\/li>\n
  4. Ga in gesprek met de modellen\/acteurs die je hebt gekozen, zo weet je zeker dat je iets niet over het hoofd ziet binnen een cultuur.<\/li>\n<\/ol>\n

    <\/span><\/p>\n

    <\/span><\/p>\n

    [\/et_pb_text][et_pb_text quote_border_color=”#e02b20″ _builder_version=”4.9.10″ text_font=”Roboto|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”2em” quote_font=”||||||||” quote_text_color=”#000000″ header_font=”||||||||” header_font_size=”16px” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||7px|||” custom_padding=”0px||0px|||” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” sticky_enabled=”0″]<\/p>\n

    <\/span>Inclusiviteit in tekst
    <\/span><\/h1>\n

    Divers beeld is belangrijk, maar laten we hetgeen wat beeld ondersteunt niet vergeten: tekst!\u00a0Een aantal woorden die je zeker moet vermijden:\u00a0\u2018blank\u2019,\u00a0\u2018slaven\u2019\u00a0en\u00a0\u2018halfbloed\u2019. Gebruik in plaats daarvan:\u00a0\u2018wit\u2019,\u00a0\u2018tot slaaf\u00a0gemaakten\u2019 en \u2018van gemengde afkomst\u2019.\u00a0We zetten nog een aantal tips op een rij:<\/span>\u00a0<\/span><\/p>\n

      \n
    1. Iedereen met een Nederlandse nationaliteit\u00a0is\u00a0een Nederlander\u00a0en wordt ook zo genoemd.\u00a0<\/span><\/span><\/li>\n
    2. Iedereen wordt erkend en aangesproken, zo specifiek mogelijk. Dus niet \u2018Aziatisch\u2019, maar bijvoorbeeld \u2018Chinees\u2019.<\/span><\/span><\/li>\n
    3. Mensen zijn mensen, benoem ze dus altijd als wat ze wel zijn en ontken geen feiten. Gebruik\u00a0bijvoorbeeld\u00a0\u2018persoon van kleur\u2019 en niet \u2018niet-wit\u2019.<\/span><\/span><\/li>\n<\/ol>\n

      Veel van onze tips zijn afkomstig uit\u00a0De waarden voor een nieuwe taal<\/em>, opgesteld door Code Diversiteit & Inclusie. Neem vooral een kijkje in dat document als je alle ins en outs wil weten.<\/span>\u00a0<\/span><\/p>\n

      <\/span><\/p>\n

      <\/span><\/p>\n

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      <\/span>Emojigebruik
      <\/span><\/h1>\n

      Kies voor geel!\u00a0En ja: dat lees je goed, de gele\u00a0emoji\u00a0is namelijk de standaardoptie en daardoor een stuk neutraler dan de\u00a0emoji\u2019s\u00a0met huidskleuren. Kies je wel voor huidskleuren? Zorg dan dat je in de hele tekst\u00a0emoji\u2019s\u00a0gebruikt van verschillende huidskleurtinten, zo representeer je toch iedereen.\u00a0Gebruik ook de verschillende huidskleuren om stereotyperingen te verbreken, zoals een arts\u00a0van kleur\u00a0in plaats van de standaard witte optie.<\/span>\u00a0<\/span><\/p>\n

      \u00a0<\/span>Kies, wanneer het kan, voor\u00a0emoji\u2019s\u00a0zoals de pijl in plaats van een wijzende vinger. Een pijl is neutraler en behoeft geen huidskleur. En nog een laatste tip: verdiep je in cultuur. Niet elke\u00a0emoji\u00a0heeft dezelfde betekenis in culturen, zo kan een duimpje omhoog prima in Nederland, maar wordt dat in Griekenland als aanstootgevend gezien.\u00a0<\/span>\u00a0<\/span><\/p>\n

      \u00a0<\/span>Een \u00e1llerlaatste tip: <\/span>wil je voorkomen dat je onbewust be\u00efnvloed wordt in het sollicitatieproces door CV\u2019s met gaten, (achter)namen of een andere factor? Dan\u00a0is\u00a0het anonieme sollicitatieplatform\u00a0Trickle<\/a>\u00a0absoluut een\u00a0aanrader.<\/p>\n

      \u00a0<\/span>Al deze tips en meer zijn te vinden in ons <\/span>richtlijnenboek inclusieve communicatie<\/a>. Je vindt het volledige richtlijnenboek hier. Heb je n\u00f3g meer hulp nodig of heb je nog vragen? Wij helpen je graag, met behulp van onze adviseur\u00a0inclusiviteit.\u00a0Neem <\/span>contact<\/a> met ons op!<\/span><\/p>\n

      <\/span><\/p>\n

      <\/span><\/p>\n

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      Overige nieuwsberichten<\/span><\/h1>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”20px|||” custom_padding_tablet=”0px||” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.9.4″ max_width=”1280px” use_custom_width=”on” custom_width_px=”1280px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” meta_date=”M, j, Y” show_author=”off” show_categories=”off” show_pagination=”off” offset_number=”1″ _builder_version=”4.6.6″ header_font=”Work Sans|700|||||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”||||||||” body_text_align=”left” body_line_height=”1.8em” meta_font=”Work Sans|600|||||||” meta_text_color=”#00ac69″ meta_line_height=”1.4em” pagination_font=”||||||||” pagination_font_size=”0px” pagination_line_height=”0em” border_radii=”on|5px|5px|5px|5px” border_width_all=”2px” border_color_all=”rgba(0,0,0,0.1)” border_width_all_fullwidth=”1px” locked=”off” body_letter_spacing__hover=”0px” body_letter_spacing__hover_enabled=”0px” body_text_shadow_style__hover=”none” body_text_shadow_style__hover_enabled=”none” body_text_shadow_color__hover=”rgba(0,0,0,0.4)” body_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” border_radii__hover=”on||||” border_radii__hover_enabled=”on||||” border_radii_fullwidth__hover=”on||||” border_radii_fullwidth__hover_enabled=”on||||”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Een diverse werkvloer en inclusieve communicatie zijn van groot belang voor een beter gerepresenteerde wereld. Iedereen mag er zijn, op zijn\/haar\/hen eigen manier, en het is belangrijk voor het zelfbeeld van veel mensen dat iedereen zich gerepresenteerd voelt. Wij zetten, als\u00a0communicatiebureau wat\u00a0een inclusieve wereld nastreeft, een aantal\u00a0tips\u00a0op een rijtje.\u00a0Deze\u00a0whitepaper\u00a0is deel\u00a07\u00a0van de serie \u2018BBK\u2019s\u00a0betere wereld\u2019. In […]<\/p>\n","protected":false},"author":7,"featured_media":4858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-categorie"],"yoast_head":"\nZ\u00f3 communiceer je inclusief - BBK - Door vriendschap sterker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doorvriendschapsterker.nl\/?p=4856\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00f3 communiceer je inclusief - BBK - Door vriendschap sterker\" \/>\n<meta property=\"og:description\" content=\"Een diverse werkvloer en inclusieve communicatie zijn van groot belang voor een beter gerepresenteerde wereld. Iedereen mag er zijn, op zijn\/haar\/hen eigen manier, en het is belangrijk voor het zelfbeeld van veel mensen dat iedereen zich gerepresenteerd voelt. Wij zetten, als\u00a0communicatiebureau wat\u00a0een inclusieve wereld nastreeft, een aantal\u00a0tips\u00a0op een rijtje.\u00a0Deze\u00a0whitepaper\u00a0is deel\u00a07\u00a0van de serie \u2018BBK\u2019s\u00a0betere wereld\u2019. 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