{"id":4789,"date":"2021-06-22T14:58:59","date_gmt":"2021-06-22T12:58:59","guid":{"rendered":"https:\/\/doorvriendschapsterker.nl\/?p=4789"},"modified":"2021-06-23T16:27:14","modified_gmt":"2021-06-23T14:27:14","slug":"wat-is-mvo-en-hoe-ga-je-ermee-aan-de-slag","status":"publish","type":"post","link":"https:\/\/doorvriendschapsterker.nl\/?p=4789","title":{"rendered":"Wat is MVO en hoe ga je ermee aan de slag?"},"content":{"rendered":"

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Je organisatie wil zich inzetten voor een betere wereld.\u00a0Fantastisch nieuws! Maar welke stap zet je als eerst? Er zijn zoveel\u00a0dingen om rekening mee te houden dat de kans bestaat dat je door de bomen het bos niet meer ziet. BBK\/Door Vriendschap Sterker\u00a0to\u00a0the\u00a0rescue!\u00a0<\/em>Als communicatiebureau voor een betere wereld met al meer dan 50 jaar ervaring,\u00a0weten wij h\u00e9\u00e9l goed\u00a0hoe je positieve impact maakt.\u00a0We helpen je op weg.<\/span><\/p>\n

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Deze\u00a0whitepaper\u00a0is deel 2 van de serie \u2018BBK\u2019s\u00a0betere wereld\u2019. In deze serie informeert en activeert communicatiebureau BBK\/Door Vriendschap Sterker je om je organisatie beter voor de wereld te maken.<\/em><\/span>\u00a0<\/span><\/p>\n

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<\/span>Wat is Maatschappelijk Verantwoord Ondernemen? <\/span><\/h1>\n

Maatschappelijk Verantwoord Ondernemen\u00a0(MVO)\u00a0is een vorm van ondernemen waarbij een organisatie drie belangen afweegt:\u00a0de impact op het milieu, de impact op de maatschappij en de winst (voor de organisatie).\u00a0MVO wordt gezien als een manier om toekomstbestendig te ondernemen. Wanneer alle organisaties maatschappelijk verantwoord ondernemen, kunnen de aarde, de maatschappij en de organisatie(s) eeuwig op deze manier blijven voortbestaan.<\/span>\u00a0<\/span><\/p>\n

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De Triple Bottom Line<\/h1>\n

E\u00e9n van de bekendste modellen in de wereld van MVO is de Triple Bottom Line, bedacht door John Elkington. Het model bestaat uit drie cirkels die elk met elkaar verbonden zijn: Planet, People en Prosperity (voorheen: Profit). Het uitgangspunt is dat de combinatie van deze elementen in balans is. Wanneer de combinatie dat niet is, zal \u00e9\u00e9n of twee van de drie elementen daaronder lijden.
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MVO-beleid<\/h1>\n

Het omarmen van MVO betekent dat ook het organisatiebeleid aangepast moet worden.\u00a0Het stellen van maatschappelijke doelen op gebied van ondernemen is daarbij een\u00a0must<\/em>.\u00a0Integreer deze doelen volledig in de bedrijfsvoering en communiceer dit naar werknemers en stakeholders om je organisatie ook intern volledig maatschappelijk verantwoord te maken. <\/span><\/p>\n

Extra hulp nodig\u00a0bij het opstellen van een beleid met impact? Onze eigen <\/span>Djaja<\/a> helpt je om te communiceren vanuit je purpose<\/em>. Want als je begint bij je purpose, kweek je vanzelf vertrouwen \u2013 zowel binnen als buiten je organisatie. Vraag een gesprek met haar aan via <\/span>Commsforgood<\/a>.<\/span><\/p>\n

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Het is (en blijft!) maatwerk<\/h1>\n

Maatschappelijk Verantwoord Ondernemen ziet er voor elke organisatie anders uit.\u00a0Organisaties zoals\u00a0<\/span>MVO Nederland<\/span><\/a>\u00a0kunnen\u00a0je\u00a0een handje\u00a0op weg helpen\u00a0om te vinden wat\u00a0past bij jouw organisatie.\u00a0Sommige\u00a0commerci\u00eble\u00a0bedrijven kiezen\u00a0<\/span>1% for the Planet,<\/span><\/a>\u00a0anderen\u00a0juist voor\u00a0circulair\u00a0ondernemen\u00a0of het compenseren van hun uitstoot.<\/span>\u00a0<\/span><\/p>\n

Impact maken kan dus op veel manieren. Benieuwd hoe wij het doen? Neem <\/span>contact<\/a> met ons op.<\/span>\u00a0<\/span><\/p>\n

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Je organisatie wil zich inzetten voor een betere wereld.\u00a0Fantastisch nieuws! Maar welke stap zet je als eerst? Er zijn zoveel\u00a0dingen om rekening mee te houden dat de kans bestaat dat je door de bomen het bos niet meer ziet. 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