{"id":2924,"date":"2018-04-30T08:20:39","date_gmt":"2018-04-30T08:20:39","guid":{"rendered":"https:\/\/ontwikkelomgeving.doorvriendschapsterker.nl\/?p=2924"},"modified":"2019-06-17T08:24:18","modified_gmt":"2019-06-17T08:24:18","slug":"pr-workshop-voor-startende-ondernemers","status":"publish","type":"post","link":"https:\/\/doorvriendschapsterker.nl\/?p=2924","title":{"rendered":"PR workshop voor startende ondernemers"},"content":{"rendered":"

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We h\u00e9bben niet alleen veel communicatieve kennis, we delen het ook graag. In april zijn we door\u00a0<\/span>Enactus-UvA<\/a>\u00a0<\/span>gevraagd een communicatie- en\u00a0<\/span>PR-workshop<\/a>\u00a0<\/span>aan hen te geven. Om meer kennis te krijgen over het benaderen van de pers. Enactus-UvA bestaat uit verschillende maatschappelijke en duurzame studentenondernemingen, die lokale problemen willen aanpakken. En daar helpen we graag bij.<\/p>\n

Sfeervolle setting<\/strong>
De workshop hielden we bij\u00a0<\/span>Scalehub-Amsterdam<\/a>\u00a0<\/span>aan de Wibautstraat. Een fijne, knusse locatie met een leuke industri\u00eble huiskamersfeer. Met de ondergaande zon schijnend door de ramen een hele prettige setting. Bij binnenkomst was het al meteen duidelijk dat we niet met een doorsnee groep studenten te maken hadden: de Enactus-ondernemers hebben oog voor maatschappelijke- en sociale problemen en de toekomst. En die problemen willen ze aanpakken. Met hun eigen onderneming.<\/p>\n

Inspirerende sprekers<\/strong>
Michel Nillesen opende de avond. Toen nog als hoofd televisie bij de KRO-NCRV, inmiddels werkzaam bij IDTV. Na een mooie toespraak over de snelheid van (televisie)media was het woord aan onze jonge\u00a0<\/span>BBK-collega\u2019s<\/a>\u00a0<\/span>Gianna en Jurre. Als copywriter en projectmanager van BBK weten zij als geen ander hoe communicatie en PR werkt. Dus namen ze de studenten mee in hun wereld. En leerden ze de jonge ondernemers hoe ze nieuwswaarde cre\u00ebren voor hun eigen onderneming.<\/p>\n

Fanatieke ondernemers<\/strong>
We vertelden over het belang van een goede strategie. En over de\u00a0<\/span>BBK-communicatiemodellen<\/a>. Daarna bespraken we hoe je een pakkend persbericht schrijft voor de kritische journalist. We zetten de studenten ook aan het werk. Zo lieten we hen hun doelgroep in kaart brengen. We leerden hen schrijven voor de doelgroep en we lieten hen nadenken over ludieke, nieuwswaardige acties om hun onderneming onder de aandacht te brengen. Het werd een fanatieke workshop waarvan de studenten wilden dat het langer duurde.<\/p>\n

Sterker door herhaling<\/strong>
De kracht van herhaling geldt voor veel dingen. Voor het cre\u00ebren van meer naamsbekendheid bijvoorbeeld. En ook voor het overdragen van kennis. Na afloop stroomden de enthousiaste reacties binnen. Met BBK hebben we de studenten sterker gemaakt. Beter in hun communicatie en PR-aanpak. En dat willen we voor Enactus graag blijven doen.<\/p>\n

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Overige nieuwsberichten<\/h2>\n

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